For those who don’t pay attention to fashion designers and brands, Dsquared2 is an international fashion business operated by Canadian twin brothers, Dean and Dan Caten. Dsquared2 collections have been described as chic and sophisticated, while still maintaining sexy traits. Celebrities such as Justin Timberlake and Nelly Furtado are ‘devotees’ of the  brand.

However, sometimes the vision the Canadian brothers see do not go well if the general public. During September, the brothers had their models walk the runway in mud-splattered jeans while carrying bottles of Heineken.

Six months later, Dsquared2 pushed their models to walk down the runway holding onto cigarettes.

A number of people immediately questioned Dsquared2′s objective. The whole show, according to a few number of people in the audience, almost seem to be promoting smoking. It’s already bad enough that people are tempted to switch to unhealthy diets to achieve the slim appearences the models have, but now the pretty, flawless models smoke too?

Others argued, however, that the cigarettes were mainly used as accessories. The cigarettes were not lit, and it’s apparent that Dean and Dan Caten’s outfits were “Sixites-inspired”. For those that don’t know, back in the 60s, smoking was extremely popular. Therefore Dsquared2 wasn’t trying to glorify smoking–they were simply reminiscing.

Personally, I believe smoking should never be brought under positive light. Smoking is one of the leading causes of cancer, heart diseases, premature death, and the list just simply goes on. Smoking is a choice that everyone has the right to make, but there is no way one should be ignorant of it’s consequences. Yes, the brothers did a good job keeping the Sixities theme by adding the cigarettes as props.  Fashion will always use odd items to make a statement, but it really wouldn’t hurt to have a quick reminder at the beginning/end of the show what are the consequences to smoking.