Louis Vuitton appears to have no sense of humor.
Do you remember Zach Galifianakis’s line, “Careful, that is a Louis Vuitton!” in The Hangover Part II?
Well, apparently the people at the French fashion house were not impressed. Nor were they amused by Galifianaki’s line (That later on became a catchphrase).
They were so unimpressed; they decided to file a trademark lawsuit against Warner Bros. for that particular scene.
Louis Vuitton is also claiming that their company suffered damages by Galifiankaki’s line, because the producers of the movie did not use a legit Louis Vuitton bag, but a knockoff made by the Diophy group.
Louis Vuitton also wants a share of the film’s profit as well. (A SHARE OF THE FILM’s PROFIT!?)
Oh, and to add to that, Louis Vuitton wants the Warner Bros. to destroy all copies of the film, and its promotional materials, because it features the fake bag.
Is this really necessary? Well, yes and no. Counterfeiting is becoming so common that the brand are suffering major losses. Yet I find the better method to handle this situation is to focus on attacking the Diophy group, who are making fake LV’s, than the movie itself.